I can remember when I was a young school boy, my parents travelled a lot and I went to many different schools. I was the ‘new kid’ in the class many times and at the time it wasn’t much fun being the new kid all the time.
However looking back it gave me experience many kids didn’t have. It gave me an open mind to many different schools and cultures in different countries. I’m pleased I had the opportunity to make new friends in so many places and gain more experience from exposure to many schools.
It kind of reminds me of when I first started affiliate marketing. When I first started I didn’t even know what affiliate marketing meant, I just started reading and doing. Actually putting into practise what I read and learned from products I invested in. As it turns out most of the products I purchased didn’t make me any money. But I did learn a lot and gain a lot of experience actually implementing the information.
You don’t have to struggle as a ‘newbie’ affiliate marketer for long. Because I am going to explain exactly what to do in the next few posts on this blog.
What you must do is target a narrow market. Make your website focussed on a niche carefully selected market. Don’t throw up a website and show lots of banners and and products that are not related.
You must select your keywords carefully by doing keyword research. I will talk more about keyword research in another post but for now, lets just concentrate on the basic structure of a your affiliate campaign.
You should choose 1-4 main keywords. These keywords will be closely related and you may maybe 10-15 more sub keywords that also relate to the first main keywords.
You will use your keywords to plan your website to allow the search engines to know exactly what your website is about.
For example if you are looking at targeting the weight loss market, you will have so many competitors and probably work hard for 6 months only to fail. This maybe because you need to dig further into the weight loss market and find keywords that relate to a sub market within the main weight loss market.
Here’s an example..
Top level market: Weight Loss
Sub level market: Weight Loss > Weight loss for women
Niche level market: Diuretics Supplements for weight loss in women
You have a much better chance of winning the game and owning your market when you carefully target a sub niche. In the example above the sub niche would be diuretics for women.
You would then conduct your keyword research using Google adwords keyword tool.
Once you have several small groups of keywords to work with you can then plan your website pages and articles.
In my next post I will talk about keyword research and how to apply those keywords to your website.
Resources for this post:
Setup a free website/blog: WordPress
Free keyword research tool: Google Keyword Tool
Make sure your chosen niche is trending upwards or stable here: Google trends